Affiliate Cash Cow
How To Find Your Affiliate Cash Cow.
I'm going to use ClickBank as an example for two reasons.
A. It's very easy to join.
B. It has a LOT of information about the products listed there.
Once you understand how affiliate marketing works. The next
thing you need to do is find one that generates a income for you.
This can be a daunting task and will require a LOT of research.
Hopefully, this article will help you save a little time in locating
one for you.
-
Compile a list of affiliate products in each
niche that are of interest to you. Pick products
that you are passionate about. Your passion
shows up in your ads. -
Evaluate the commission structure of the affiliate
programs on your list. Commissions typically range
from 5 percent to 40 percent for tangible products
and up to 75 percent for digital products. -
Examine the vendor's payment methods. The
more reputable companies will pay you either
by check or PayPal. Many more will even pay
you through an affiliate network who will, in turn,
pay you by check or direct deposit on behalf of
the vendor. ClickBank is one of those vendors. -
Look at the vendor's sales page. This is the page
that will be viewed by visitors you refer to the parent
company. A good sales page will be easy to read and
easy to navigate when the customer is ready to make
a purchase. KEEP IN MIND THAT THIS IS WHAT
SELLS THE PRODUCT. All that you are doing is
steering the customer there in a frame of mind that
he is willing to buy. Don't double sell the product,
it's a turn-off. Rely on your vendor's ad copy. -
See what the competition is promoting. Look up
relevant keywords in your favorite search engine
and check out the sponsored ads. In many cases,
these are ads created by other affiliates. If no one is
advertising your chosen affiliate products or something
similar, then there may be no demand for them in the
market. However If there is too much competition,
your advertising will be diluted by the competitions ads.
A great tool to use for this research is Click Ad Equalizer.
It generally takes me a week to set up a ad campaign.
You'll be amazed what information you can find using this
program.
Look at what the vendor has to say about his product.
Clickbank has| some great statistical information about
each product they carry. USE IT
Popularity, Gravity, Click through, and conversion.
If a vendor says that a product has massive conversions
or converts like crazy, it has absolutely NO meaning.
Conversions is a NUMBER. and can typically run from
.3% to 5%. That meansthat for every 1000 people that click
on the vendors sales page you will get from 3 to 50 sales.
I always consider the lowest number in the range
given by the clickbank. It determines whether it's
worth my time to promote the product.
Remember the conversions are what pays for your
advertising and hopefully your bills. It's why you're in
business
Here's the formula I use to determine if a product is worth
promoting.
(GRAVITY X CLICK-THROUGH X CONVERSION = Result
The higher the result the more likely I am going to be
willing to promote it.
Another thing to look for. is what tools the vendor
gives the affiliate marketer to promote his product.
some have some very nice banner ads and some
even have a email campaign all set up for your list.
selection setting up splash pages allocating advertising
budget. etc. So the more information I have BEFORE I start
advertising a product the more likely it will produce a income
for me. Even then there will be some absolute losers.
Your skills will develop as you use these techinques and they
will become second nature to you.
Remember everything takes time to develop.
(CONTINUED LATER)
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